From Strategy to Delivery

Making Decisions Count

Culture does not create behavior


By Managing Behavior, you Create a Performance Culture



Who We Are

A boutique consultancy, staffed by highly qualified professionals with exemplary credentials, Executive Intent has a track record in over 60 engagements, ranging from Global Fortune 10s, to small business, delivering real, tangible value through consistent action throughout an organization.

So if the above peaks your interest, then enjoy the ever evolving content of this site, as we share some of the myriad of learnings experienced.

If you would like to experience the benefits of a high performing organization, where everyone is moving in the same direction for the same reasons, contact us and let's set up a time to talk.

Kirk Rheinlander, President and Founder

Executive Intent is a philosophy, a repeatable, proven approach, and a company helping companies to change rapidly, perform consistently, with fewer false starts, through uniform decision making in line with their own executive intent.

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"Purpose and principle, clearly understood and articulated, and commonly shared, are the genetic code of any healthy organization. To the degree that you hold purpose and principles in common among you, you can dispense with command and control. People will know how to behave in accordance with them, and they'll do it in thousands of unimaginable, creative ways. The organization will become a vital, living set of beliefs."

Dee Hock, Founder of VISA, quoted by Alan Hirsch in The Forgotten Ways

Purpose and Principle - Our Guiding Value Creation Method

Where This Happens

We primarily work in the realm of information technology organizations, not because of the technology – twiddling bits will never fundamentally change a business – but of the cross-functional impact that IT can have on business. HR, finance and IT all span the core functional activity of any business, but only IT can effectively transform business operations by enabling cheaper, better, and faster methods for the business to operate, both internally and externally. Business is the driver, but IT is the mechanism of change.

As such, Information Technology has the greatest potential to make or break a business; to create market differentiation and competitive advantage. This is not done through technology, per se but in the behavioral interactions and relationships that, in many cases today, are broken.

Yet IT is relegated – often self-inflicted – to the role of running a service delivery function for the company. That is a business AND an IT failure, that we will explore, debunk, and hopefully, correct with the thoughts and experiences contained within.

The Successes

The results have been astounding, enabling corporate growth of 100% or more – and that in Fortune 1000 companies – with a cumulative savings of in excess of $2B. It consistently enthralls and excites me to herald these transformations, and see the resultant benefits of this behavioral change. Most of the time, the rank and file of the company don't even recognize that change has occurred, at least not overtly. But over a short period of time, they grasp the impact, and become, to quote Dee Hock, that "vital, living set of beliefs" (see quote above in grey box).

How We Do It

Corporate cultures do not inherently just exist; they are created by behavior, and this behavior can be directed to match executive intent. The top leaders of many of the most successful companies understand this - at least at a subliminal level. One of the key tenets of our success, has been identifying these behavioral factors that shape culture, and create a structure where they can be effectively and consistently applied to every action within the company. Understanding and articulating these core corporate values, and what they imply for behavior, can radically reshape a company, almost overnight. The transformation is amazing, and the results, consistently outstanding.